Ad Campaigns Built for Plumbers, Launched in Minutes
When a pipe bursts at 11pm, homeowners search first and call whoever answers. Tofu Ads Agent builds 24/7 emergency-intent campaigns and repipe/water heater ad sets so your phone rings before the competitor's does.
Tofu Ads Agent builds and launches paid campaigns for plumbing companies across Google Search and LinkedIn, with Meta coming soon. It structures separate campaigns for emergency repairs (burst pipes, no hot water, sewer backups) versus planned jobs (repiping, water heater replacement, fixture installs), each with call-tracking numbers and service-area radius targeting. The agent writes ad copy, groups keywords by urgency and job type, and builds out negative keyword lists to filter DIY searchers. It manages bids so emergency terms get priority budget during nights and weekends when calls are worth the most.
Why Plumbing advertising is different
Plumbing leads are won or lost in the first ten minutes after a pipe fails. Tofu Ads Agent is built to be fast, local, and always on.
- Emergency-ready Campaigns run around the clock with bid boosts for nights, weekends, and holidays when pipes actually fail.
- Job value aware Separates $150 drain clears from $8,000 repipe jobs so budget flows toward the calls worth the most.
- Hyperlocal Targets by service-area radius and zip so you are not paying for clicks outside your truck routes.
- Always improving Tests new headlines and calls-to-action weekly and shifts spend toward what actually drives booked calls.
What Tofu Ads Agent builds for Plumbing
Audiences and targeting
Builds service-area radius targeting around each branch location, layers in homeowner signals, and adds dayparting so emergency campaigns run heaviest overnight and on weekends.
Creative
Writes call-focused ad copy and extensions for burst pipes, clogged drains, water heater failures, and repipe projects, each matched to the right landing page and phone number.
Campaign structure
Splits emergency repair campaigns from planned installation and repipe campaigns so budget and bidding logic never get mixed together.
Keywords and negatives
Builds keyword groups around 'emergency plumber [city]', 'burst pipe repair', and 'water heater replacement,' while excluding DIY, parts-only, and out-of-area searches.
Example keywords it builds
emergency plumber near me
burst pipe repair [city]
water heater replacement cost
24 hour plumber [city]
sewer line repair near me
repipe house cost [city]
Example audiences & targeting
Frequently asked questions
Which platforms work best for plumbing ads?
Google Search is the workhorse because homeowners search the moment a pipe bursts or the water heater fails. Google Local Services Ads (Google Guaranteed) complements this well for trust and pay-per-lead calls. Meta is coming soon and will be used for retargeting past quote requests.
Can Tofu Ads Agent target specific service areas?
Yes. The agent builds radius and zip-code targeting around each branch or truck territory so you only pay for clicks from homeowners you can actually reach same-day.
How does the agent handle emergency versus planned jobs differently?
Emergency searches like burst pipes get their own campaign with aggressive bids and 24/7 scheduling, while repiping and water heater installs run in a separate campaign optimized for research-stage searches earlier in the week.
What does a plumbing lead need to be worth to make this profitable?
Most plumbing companies see strong returns once average job value clears $150, since emergency calls convert at high rates and a single repipe or water heater job can be worth $3,000 to $10,000.
Will the agent write the ad copy itself?
Yes. It writes multiple ad variations for each job type, tests them automatically, and keeps the versions that generate the most calls and form fills.
Stop losing burst-pipe calls to the plumber who answers first
Tofu Ads Agent builds your campaigns, writes your ads, and keeps your phone ringing on the jobs worth the most. Early access is rolling out now.
Get early access