Tofu builds a full-funnel plan from your own pipeline data, then launches and optimizes across LinkedIn, Google Search and Display. Weekly insights and recommendations turn paid into a true pipegen channel.
Running paid programs at
Strategy, audiences, creative, launch, optimization and attribution: the six jobs a media buyer, a designer, an ops lead and an agency usually split between them.
Connect your CRM and ad accounts. Tofu reads your closed-won and closed-lost deals, pipeline, sales velocity and deal size, plus your last 200 live ads, and hands back your ICP and segments.
Top, mid and bottom of funnel for every segment, built as named plays with the rationale attached: which tactic, which audience, and why it is the cheapest route to a retargetable audience.
From a Salesforce or HubSpot list or report, from an audience already sitting in LinkedIn, or from a plain-English description. Sized and refined before a dollar moves.
Your real fonts, colors, logos and approved templates, not a scrape and a guess. Every element is a live layer you can move, resize or swap, or just tell the agent to make three more like the one you liked.
Campaigns stage into your own ad account and stay switched off until a human turns them on. From there it is weekly bid, budget and creative moves: pause the loser, scale the winner, generate two more like it.
Account journeys from first impression through opportunity to closed-won, so paid stops being air cover and starts being a channel you can defend in a board meeting.
No media buyer to brief, no agency thread, no waiting on creative. Point the agent at your CRM and your goal, approve what it builds, and it keeps working the program from there.
Describe what you're selling, who you want to reach, and your budget. Point it at your CRM and brand. That's the whole brief.
Funnel plan, audience, creative variations and the full campaign structure, assembled across LinkedIn, Google Search and Display with platform-specific best practices baked in.
Everything stages in your own ad account. Tweak a bid, swap a headline, flip it live, then get weekly recommendations on what to pause, scale and refresh.
Most paid programs are fragmented across platforms, agencies and people. Tofu runs them from one place, with the platform-specific strategy each one actually needs.
Reach the exact buying committee, then run the whole program: audience, creative, structure and weekly bid optimization.
A complete search program, not a setup wizard, plus display creative in every size and permutation.
Not a percentage of your ad spend, not priced per campaign, per seat or per generation. The same whether you run $5k a month or $50k, which is the opposite of how an agency is paid to think.
Recommended media budget: $3k to $5k per month minimum, so there is enough signal to optimize against.
Agentic does not mean unsupervised. Everything Tofu builds lands in your own accounts, and a person on your team decides what actually spends money.
Every campaign stages into your ad account switched off. A person on your team turns it on. Weekly optimization moves are recommendations until you approve them.
Brand guidance comes from your team, not from a scrape of your homepage. Upload guidelines, fonts, logos and approved templates, and run a separate workspace for every brand you own.
Bring your CRM and your ad accounts. We will show you the funnel plan, the audience and the creative it produces for your business, not a canned demo.
LinkedIn, Google Search and Google Display.