Ad Campaigns Built for Roofers, Launched in Minutes
A single hailstorm can flood a market with roof searches overnight. Tofu Ads Agent builds storm-response campaigns and insurance claim assistance messaging that turn a weather event into a full pipeline of high-ticket roof replacements.
Tofu Ads Agent builds and launches paid campaigns for roofing companies across Google Search and LinkedIn, with Meta coming soon. It structures storm-response campaigns that can spin up quickly after hail or wind events, alongside always-on campaigns for roof replacement, repair, and inspection requests. The agent writes ad copy addressing insurance claim assistance and financing, targets neighborhoods within recent storm-track data where relevant, and manages keyword and negative lists to separate high-intent replacement searches from casual research. It also builds service-area targeting so spend concentrates in the zip codes your crews actually cover.
Why Roofers advertising is different
Roofing demand is seasonal, weather-driven, and high-ticket, which means campaigns need to move fast and target precisely.
- Storm-responsive Spins up or reallocates budget toward affected zip codes quickly after hail, wind, or storm events drive a spike in search demand.
- Insurance-aware messaging Writes ad copy addressing insurance claims and adjuster meetings, which is how many storm-damage roof jobs actually get funded.
- High-ticket focus Prioritizes full roof replacement and insurance-driven jobs, which are worth far more than a single shingle repair.
- Season-aware pacing Shifts budget and messaging between storm season urgency and off-season inspection or maintenance offers.
What Tofu Ads Agent builds for Roofers
Audiences and targeting
Targets homeowners in your licensed service area, with the ability to concentrate spend in neighborhoods recently hit by storms or hail.
Creative
Writes ad copy for storm damage inspections, insurance claim assistance, and full roof replacement, distinct from smaller repair and maintenance messaging.
Campaign structure
Separates storm-response campaigns from evergreen replacement and repair campaigns so budget can flex fast when weather events hit.
Keywords and negatives
Targets 'roof replacement cost [city]', 'storm damage roof inspection', and 'roof insurance claim help,' while excluding roofing material retailers and job-seeker searches.
Example keywords it builds
roof replacement cost [city]
storm damage roof repair near me
roofing company near me
roof insurance claim help
roof leak repair [city]
free roof inspection [city]
Example audiences & targeting
Frequently asked questions
Which platforms work best for roofing ads?
Google Search dominates because storm damage and roof replacement searches are urgent and local. Google Local Services Ads builds trust with the Google Guaranteed badge. Meta is coming soon for retargeting homeowners who requested an inspection but have not scheduled.
Can campaigns react quickly after a storm?
Yes. The agent can shift budget and launch storm-response ad copy targeting affected zip codes as new demand appears, since roofing search volume can spike within hours of a hail or wind event.
How does service-area targeting work for roofers?
The agent geofences your licensed and crew-coverage zip codes so ad spend concentrates where you can actually schedule inspections and get on the roof, rather than generating leads outside your radius.
What is a roofing lead typically worth?
Full roof replacements commonly range from $8,000 to $25,000 depending on materials and size, which is why the agent weights budget heavily toward replacement and insurance-claim searches over minor repairs.
Does the agent handle insurance-driven messaging?
Yes. Since many storm-damage roof jobs are funded through insurance claims, the agent writes ad copy and landing page messaging around claim assistance and adjuster coordination.
Turn the next storm into your next quarter of roof replacements
Tofu Ads Agent builds and adjusts your campaigns fast so you capture storm-driven demand before competitors do. Early access is rolling out now.
Get early access