Ad Campaigns Built for Electricians, Launched in Minutes
Electrical work spans a $150 outlet swap and a $20,000 commercial rewire. Tofu Ads Agent builds separate residential and commercial campaigns so you capture panel upgrades, EV charger installs, and urgent outage calls without wasting spend.
Tofu Ads Agent builds and launches paid campaigns for electrical contractors across Google Search and LinkedIn, with Meta coming soon. It separates residential campaigns (panel upgrades, EV charger installation, rewiring, outlet and lighting work) from commercial and light-industrial campaigns targeting facility managers and business owners. The agent builds keyword groups by job type and urgency, writes ad copy for each audience, and sets service-area targeting around your licensed territories. It also manages negative keywords to filter out DIY electrical searches that never convert into booked jobs.
Why Electricians advertising is different
Electrical leads range from a quick safety fix to a five-figure commercial project, and each needs different targeting to convert well.
- Residential vs commercial split Runs distinct campaigns for homeowners and for facility managers or business owners, since they search and buy differently.
- High-ticket capture Prioritizes budget toward panel upgrade and EV charger searches, which carry some of the highest job values in the trade.
- Safety-driven urgency Builds urgent campaigns for sparking outlets, breaker trips, and power outages that convert to same-day calls.
- Licensed area targeting Keeps spend inside your licensed and permitted service territories instead of bleeding budget across county lines.
What Tofu Ads Agent builds for Electricians
Audiences and targeting
Segments homeowners searching for panel upgrades or EV chargers from commercial property managers and business owners, targeted separately by service area.
Creative
Writes ad copy tailored to each job type, from urgent 'no power' messaging to consultative EV charger and panel upgrade offers with financing callouts.
Campaign structure
Builds residential and commercial campaigns as distinct structures with their own budgets, bidding strategies, and landing pages.
Keywords and negatives
Targets 'panel upgrade cost [city]', 'ev charger installation near me', and 'commercial electrician [city]' while excluding electrical supply retailers and DIY tutorial searches.
Example keywords it builds
electrician near me
panel upgrade cost [city]
ev charger installation near me
emergency electrician [city]
commercial electrician near me
whole house rewiring cost
Example audiences & targeting
Frequently asked questions
Which platforms work best for electrician ads?
Google Search captures both urgent 'no power' searches and higher-consideration searches like panel upgrades or EV chargers. Google Local Services Ads adds trust and pay-per-lead volume. Meta is coming soon for retargeting homeowners who requested a quote but have not booked.
Does the agent target commercial clients differently than homeowners?
Yes. Commercial and residential run as separate campaigns with different keywords, ad copy, and landing pages, since a facility manager researching a tenant buildout searches very differently than a homeowner with a tripped breaker.
Can it target a specific service area?
Yes. The agent sets geographic targeting to your licensed and permitted service territories, down to the zip code, so spend stays inside the areas you can actually service.
What is a good electrician lead worth?
Panel upgrades and EV charger installs commonly run $2,000 to $6,000, while service calls average $200 to $500, so the agent weights budget toward the higher-value searches without ignoring steady service work.
How fast can campaigns go live?
The agent builds and launches campaigns in minutes once it has your service area, licensing, and job types, and continues optimizing based on which calls and form fills actually convert.
Turn panel upgrade and EV charger searches into booked jobs
Tofu Ads Agent builds the residential and commercial campaigns your electrical business needs to compete. Early access is rolling out now.
Get early access