Paid advertising for SaaS, built end to end.
Drive qualified pipeline on LinkedIn and Google without an agency or a paid specialist. Tofu Ads Agent builds the ABM audiences, writes dozens of ad variations, and wires the full campaign structure - then launches it in a click.
Tofu Ads Agent builds and launches complete B2B SaaS ad campaigns across LinkedIn and Google Search. It assembles matched-account and job-title audiences from your CRM, writes dozens of on-message ad variations, and wires the full campaign structure - ad sets, budgets, bids, keywords, and negatives - so a lean marketing team can drive qualified pipeline without an agency or a paid specialist.
Why SaaS advertising is different
SaaS isn't an impulse purchase. You're marketing to a buying committee over a long cycle, where a single closed-won deal can be worth tens of thousands in annual recurring revenue. That changes how every part of a campaign should be built:
- Buying committees, not buyers. Champions, economic buyers, and technical evaluators all need different messages - which means many creative variations, not one ad.
- Intent lives on Search; targeting lives on LinkedIn. Google captures people actively comparing tools; LinkedIn lets you reach exact titles at your target accounts before they're searching.
- LTV justifies precision. High deal values reward tight ABM targeting and aggressive competitor capture that would be too expensive in other industries.
- The funnel is long. First click rarely converts, so retargeting and stage-specific messaging matter more than a single "book a demo" push.
What Tofu Ads Agent builds for SaaS
ABM & committee audiences
Matched-account and contact audiences from your CRM, plus job title, seniority, company size, and lookalikes - so spend concentrates on your target accounts and personas.
Message-mapped creative
Dozens of on-brand ad variations by persona and funnel stage - value prop, social proof, competitor comparison, and integration angles - ready to A/B test from day one.
Full-funnel campaign structure
LinkedIn sponsored content and Google Search built together: brand, non-brand category, competitor, and retargeting - with budgets, bids, and schedules set correctly.
Search keywords & negatives
Category, competitor-alternative, use-case, and integration keywords across ad groups, with negative lists to keep out job seekers, free-tool hunters, and irrelevant traffic.
Example keywords it builds
best [category] software
[competitor] alternative
[category] for [vertical]
[category] pricing
[jobs-to-be-done] tool
[category] with [integration]
Example audiences it targets
Frequently asked questions
Which ad platforms work best for SaaS?
For most B2B SaaS, LinkedIn and Google Search are the core two. LinkedIn reaches the buying committee by job title, seniority, and company, and is ideal for ABM. Google Search captures high-intent demand - people searching your category, competitor alternatives, and jobs-to-be-done. Tofu Ads Agent runs both live today, with Meta coming soon for retargeting and broader reach.
Can Tofu Ads Agent do account-based marketing (ABM)?
Yes. It builds matched-account and contact audiences from your CRM, layers on job title, seniority, and company-size targeting, and creates lookalikes and retargeting pools - so your spend concentrates on your target account list and the specific personas on the buying committee.
How does it handle long B2B sales cycles?
SaaS deals rarely close on first touch, so campaigns are structured for the full funnel: top-of-funnel demand and category terms, competitor and comparison capture, and retargeting sequences for site visitors and engaged leads - with creative variations mapped to each stage.
Do I need a designer or an agency?
No. Tofu Ads Agent writes the copy and headlines and produces the ad creative in dozens of on-brand variations, then wires the full campaign structure. One marketer can launch and manage campaigns that used to require an agency, a designer, and a paid specialist.
How fast can a SaaS campaign go live?
You describe the product, ideal customer, and budget, and point it at your CRM and brand. The agent assembles a launch-ready campaign - audience, creative, and structure - in minutes, which you review and push live to LinkedIn and Google in a click.
Spin up your SaaS campaign.
Describe your product and ICP - Tofu Ads Agent builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
Get early access