Win managed services contracts, not just break-fix tickets.
MSPs compete on trust, uptime, and security as much as price. Tofu Ads Agent builds local and vertical audiences, writes security- and compliance-led creative, and launches campaigns across LinkedIn and Google, so you can fill your pipeline with recurring contracts instead of one-off tickets.
Tofu Ads Agent builds and launches complete paid campaigns for IT services firms and MSPs across LinkedIn and Google Search. It builds local, vertical, and company-size audiences, writes creative around uptime, security, and compliance, and wires the full campaign structure (ad sets, budgets, bids, keywords, and negatives), so an MSP can win recurring managed-services contracts without an in-house media buyer.
Why IT Services advertising is different
IT services and MSP marketing has to work at two different scales at once: hyper-local for on-site support, and vertical-specific for compliance-heavy industries. That shapes the whole campaign:
- Contracts beat tickets. A managed-services agreement is worth far more over time than a one-off break-fix call, so campaigns should target businesses ready to commit, not just urgent fixes.
- Location and radius matter. Most MSPs serve a defined geography, so audiences need to be built around service radius, not broad national reach.
- Compliance is a wedge. Healthcare, finance, and legal clients search for HIPAA, SOC 2, and similar terms specifically, and that's exactly where MSPs can differentiate.
- Downtime is the fear that converts. Buyers respond to messaging about avoided outages and security incidents more than generic "IT support" claims.
What Tofu Ads Agent builds for IT Services
Local & vertical audiences
Geo-targeted audiences by service radius, layered with industry vertical (healthcare, legal, finance) and company size.
Trust & security creative
Ad variations built around uptime guarantees, compliance certifications, and rapid response, not generic tech support messaging.
Contract-focused structure
LinkedIn and Google Search built to drive managed-services inquiries, with retargeting for businesses researching a provider switch.
Keywords & negatives
Local "IT support near me," compliance, and managed-services keywords, with negatives that filter DIY and consumer tech searches.
Example keywords it builds
managed IT services near me
IT support for [industry]
[compliance] compliant IT provider
MSP vs in-house IT
cybersecurity services for small business
IT services pricing [city]
Example audiences & targeting
Frequently asked questions
Which ad platforms work best for IT services and MSPs?
Google Search is strong for local, urgent searches like "IT support near me," while LinkedIn works well for targeting decision-makers at businesses in compliance-heavy verticals. Both are live in Tofu Ads Agent, with Meta coming soon.
Can it target a specific service area?
Yes. Audiences and search campaigns can be built around a defined geographic radius so spend stays within the area you actually service.
Can it lead with compliance and security messaging?
Yes. Creative can be built around HIPAA, SOC 2, PCI, and similar certifications, which is often the deciding factor for regulated industries.
Does it work for both break-fix and managed-services offers?
Yes, though campaigns are typically structured to prioritize managed-services contract inquiries over one-off break-fix tickets, since contracts carry far more long-term value.
How fast can a campaign go live?
Describe your service area, verticals, and offerings, and the agent assembles a launch-ready campaign in minutes to review and push live.
Fill your managed-services pipeline.
Describe your service area and specialties, and Tofu Ads Agent builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
Get early access