Win client companies and attract candidates, in one build.
Recruiting firms sell to two audiences at once: companies with open roles, and the candidates who fill them. Tofu Ads Agent builds both audience sets, writes creative for each side, and launches campaigns across LinkedIn and Google, so you can grow placements without an agency.
Tofu Ads Agent builds and launches complete paid campaigns for HR and recruiting firms across LinkedIn and Google Search. It builds separate audiences for hiring-manager clients and for candidates in specific roles, writes creative tailored to each side, and wires the full campaign structure (ad sets, budgets, bids, keywords, and negatives), so a recruiting firm can grow both its client book and its candidate pipeline without an agency.
Why HR / Recruiting Firms advertising is different
Recruiting is one of the few B2B categories where the campaign has to work on both sides of the marketplace at once, and that requires separating the strategy, not blending it:
- Two audiences, two goals. Hiring managers need proof of placement quality and speed; candidates need to see real roles and a reason to trust your firm.
- Placement value varies widely by role. An executive search placement is worth far more than a contract staffing fill, and targeting and budget should reflect that.
- Speed-to-candidate is a selling point. Client-side ads convert better when they lead with time-to-fill and specialization, not generic staffing claims.
- Candidate volume needs to match real openings. Role-specific targeting keeps candidate campaigns efficient instead of generating unqualified applicants.
What Tofu Ads Agent builds for HR / Recruiting Firms
Dual-sided audiences
Separate audience sets for hiring managers and HR leaders by industry and company size, and for candidates by role, skill, and seniority.
Two-track creative
Client-facing ads built around placement speed and specialization; candidate-facing ads built around specific open roles and employer brand.
Dual-funnel campaign structure
LinkedIn and Google Search built as parallel tracks, one driving client inquiries, one driving qualified applicants, with separate budgets and bids.
Keywords & negatives
Client-side keywords like staffing and executive search terms, candidate-side keywords by role and location, with negatives that separate the two funnels cleanly.
Example keywords it builds
recruiting agency for [industry]
executive search firm near me
staffing agency for [role]
hire a [role] recruiter
[role] jobs hiring now
contract staffing vs full-time hire
Example audiences & targeting
Frequently asked questions
Which ad platforms work best for recruiting firms?
LinkedIn is strong for both sides, reaching hiring managers by title and industry, and candidates by role and skill. Google Search captures companies actively searching for a staffing partner and candidates searching for open roles. Both are live in Tofu Ads Agent, with Meta coming soon.
Can it run separate campaigns for clients and candidates?
Yes. It builds distinct audiences and creative tracks for hiring-manager clients and for candidates, so each side gets a message built for them, not a blended one.
Can it target candidates for a specific open role?
Yes. Candidate audiences can be built around specific job titles, skills, seniority, and location to match real openings you're filling.
How does it handle different placement types?
Campaigns can be scoped differently for executive search, direct hire, or contract staffing, since deal value and targeting precision differ significantly by placement type.
How fast can a campaign go live?
Describe your specialties, client profile, and current openings, and the agent assembles launch-ready client and candidate campaigns in minutes to review and push live.
Grow your client book and candidate pipeline.
Describe your specialties and current openings, and Tofu Ads Agent builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
Get early access