AI ad campaigns for dermatology practices, medical and cosmetic
Tofu Ads Agent builds and launches local Google Search campaigns for skin checks, acne, and cosmetic dermatology, then adds Meta visual campaigns once live, so your practice fills chairs across both insurance and cash-pay visits.
Tofu Ads Agent builds and launches complete new-patient ad campaigns for dermatology practices. It creates local, intent-driven Google Search campaigns for terms like "dermatologist near me," "skin cancer screening," and "acne treatment [city]," writes the ad copy and creative in multiple variations for both medical and cosmetic services, and wires the full setup (keywords, budgets, bids, locations, and schedules), so your practice grows appointment volume across insurance-covered visits and cash-pay cosmetic services without a dermatology marketing agency.
Why Dermatology advertising is different
Dermatology practices run two businesses at once: insurance-covered medical care and cash-pay cosmetic services, and each needs a different ad approach.
- Two patient funnels, one practice Medical searches like "suspicious mole" or "eczema treatment" convert on urgency and insurance acceptance, while cosmetic searches like "chemical peel [city]" convert on price and results, so campaigns need to speak to both.
- Skin cancer screening searches are high-value Patients searching for mole checks or skin cancer screening are often motivated by real concern and convert quickly, making them some of the most efficient leads a practice can capture.
- Cosmetic derm has real competition Cosmetic dermatology procedures like laser resurfacing and injectables compete directly with medspas and plastic surgeons for the same local searches, so precise keyword targeting matters.
- Compliance protects the practice Health-related ad claims and before-and-after imagery are restricted on ad platforms, so campaigns need to promote credentials and outcomes without triggering disapprovals or making guaranteed-result claims.
What Tofu Ads Agent builds for Dermatology
Audiences
Local geo-targeting split by service line (medical dermatology vs. cosmetic dermatology), layered with insurance-relevant and demographic signals, plus matched audiences of existing patients from your CRM for annual skin check reminders.
Creative
Separate creative tracks for medical urgency (skin checks, acne, eczema) and cosmetic desire (peels, laser, cosmetic injectables), written to highlight board certification and outcomes while staying inside platform health-claim policies.
Campaign structure
Distinct campaigns for medical and cosmetic services so budget, bidding, and messaging can be tuned independently, with ad sets organized by condition or procedure to match search intent precisely.
Keywords & negatives
High-intent terms like "dermatologist near me" and "mole check [city]" alongside negatives that exclude information-only searches, at-home remedy queries, and job listings so spend goes toward bookable appointments.
Example keywords it builds
dermatologist near me
skin cancer screening [city]
acne treatment [city]
mole check near me
chemical peel [city]
best dermatologist in [city]
Example audiences & targeting
Frequently asked questions
Which platforms work best for dermatology advertising?
Google Search is the workhorse for dermatology because both medical searches ("skin cancer screening") and cosmetic searches ("chemical peel [city]") carry high intent, and Tofu Ads Agent builds those campaigns today. Meta is coming soon and will add visual awareness for cosmetic services once live.
How do you handle ad policy around health claims?
Ad platforms restrict personalized health claims and before-and-after imagery, so Tofu Ads Agent writes creative around credentials, technology, and general outcomes rather than guaranteed results, and no protected health information is ever used for targeting.
Can it market both medical and cosmetic services separately?
Yes. Tofu Ads Agent builds distinct campaigns for medical dermatology (skin checks, acne, eczema) and cosmetic dermatology (peels, laser, injectables), so each gets messaging and budget suited to how patients actually search for it.
Will this help with insurance-covered visit volume, not just cosmetic revenue?
Yes. Google Search campaigns can target medically urgent searches like mole checks and skin cancer screening, which tend to convert into insurance-covered visits, alongside separate campaigns for cash-pay cosmetic procedures.
Do I need a healthcare marketing agency to run this?
No. Tofu Ads Agent handles the keyword research, ad copy, audience building, and budget management that an agency would typically manage, so your front office can focus on scheduling instead of ad platforms.
Grow medical and cosmetic derm volume together
Tofu Ads Agent builds your Google Search campaigns today and adds Meta visual campaigns the moment it's live. Early access is rolling out now.
Get early access