Reach the whole buying committee, not just one persona.
Enterprise and mid-market software deals involve procurement, IT, and multiple approvers. Tofu Ads Agent builds matched-account audiences from your CRM, writes creative for each stakeholder, and wires the full campaign across LinkedIn and Google, so your team can run what used to require an agency.
Tofu Ads Agent builds and launches complete paid campaigns for B2B software companies across LinkedIn and Google Search. It builds matched-account and multi-stakeholder audiences from your CRM, writes creative tailored to economic buyers, technical evaluators, and end users, and wires the full campaign structure (ad sets, budgets, bids, keywords, and negatives), so lean revenue teams can run enterprise-grade campaigns without an agency.
Why B2B Software advertising is different
Selling B2B software into mid-market and enterprise accounts means longer cycles, more stakeholders, and procurement steps that a single ad or landing page can't address:
- Deals involve five or more stakeholders. IT, security, finance, and the end-user champion each weigh different concerns, and each needs its own message.
- Integrations and compliance close deals. Technical buyers search for specific integrations, certifications, and platform compatibility, not generic category terms.
- Named-account targeting matters more than volume. With a defined target account list, precision on LinkedIn beats broad reach every time.
- The deal size justifies the spend. Larger contract values mean it's worth investing in tighter, better-built campaigns rather than one-size-fits-all ads.
What Tofu Ads Agent builds for B2B Software
Matched-account audiences
CRM-matched target account lists layered with title, seniority, and department targeting across the buying committee.
Stakeholder-mapped creative
Separate ad variations for economic buyers, technical evaluators, and end users, with security and compliance messaging where relevant.
Enterprise campaign structure
LinkedIn and Google Search built together across brand, category, competitor, and integration-partner terms, with budgets set to account value.
Keywords & negatives
Integration, compliance, and category keywords across ad groups, with negatives that filter out unrelated consumer and support searches.
Example keywords it builds
[category] software for enterprise
[competitor] vs [competitor2]
[category] with [integration] integration
best [category] platform for [industry]
[category] security compliance
enterprise [category] pricing
Example audiences & targeting
Frequently asked questions
Which ad platforms work best for B2B software?
LinkedIn and Google Search together cover most B2B software buying journeys. LinkedIn reaches the full buying committee by title and account; Google Search captures active evaluation and comparison searches. Both are live in Tofu Ads Agent, with Meta coming soon.
Can it target a specific list of accounts?
Yes. It builds matched-account audiences from your CRM or target account list, then layers on stakeholder titles so the whole committee sees relevant messaging.
How does it handle multiple decision-makers?
It writes separate creative variations mapped to each stakeholder type, so IT, procurement, and end users each see a message built for their concerns.
Can it speak to security and compliance requirements?
Yes. Creative and keyword targeting can be built around integrations, certifications, and compliance terms that technical buyers actually search for.
Do I need a paid media specialist to run this?
No. The agent wires the entire campaign structure, budgets, and bids, so a marketer without paid media expertise can manage what typically requires an agency.
Reach your whole buying committee.
Point it at your CRM and target account list, and Tofu Ads Agent builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
Get early access