New Patient Ads for Primary Care Clinics
Most people don't shop for a doctor until they need one and can't find one. Tofu Ads Agent builds Google Search campaigns for 'doctor accepting new patients near me', so your clinic is there the moment someone looks.
Tofu Ads Agent builds and launches complete new-patient ad campaigns for primary care clinics. It creates local Google Search campaigns for high-intent terms like 'doctor accepting new patients near me' and 'annual physical exam,' writes the ad copy and creative in multiple variations for both insurance-based and concierge or direct primary care models, and wires the full setup (keywords, budgets, bids, locations, and schedules), so your clinic grows its patient panel without a healthcare marketing agency.
Why Primary Care Clinics advertising is different
Primary care patients are a long-term relationship, often lasting years, so the acquisition strategy has to account for retention value and the very different searches insurance-based versus concierge patients run.
- A new patient is worth years of visits, not one appointment. Primary care patients typically stay with a practice for years, generating annual visits, referrals to specialists, and repeat revenue. Tofu Ads Agent builds campaigns around this lifetime value, supporting a higher cost-per-new-patient than a single-visit business could justify.
- Insurance and concierge patients search completely differently. Someone searching 'doctor that takes [insurance] near me' has different needs than someone searching 'concierge doctor' or 'direct primary care.' Campaigns are split so each model gets messaging and offers built for its actual patient.
- 'Accepting new patients' is often the real barrier. Many primary care searches fail simply because patients can't find a doctor with open capacity. Ad copy leads with panel availability so your clinic captures people who've already been turned away elsewhere.
- Open enrollment and New Year timing drive real spikes. Insurance open enrollment periods and New Year health resolutions create predictable surges in primary care searches. Budget and keyword weighting shift around these windows to capture demand when it peaks.
What Tofu Ads Agent builds for Primary Care Clinics
Audiences
Tofu Ads Agent builds local radius targeting, insurance-plan and demographic-based audiences, concierge or direct-pay intent audiences, and retargeting for site visitors who checked availability but didn't schedule.
Creative
It writes ad variations that lead with panel availability, insurance acceptance, and annual physical or wellness visit offers, tailoring tone and offer for insurance-based versus concierge and direct-pay models.
Campaign structure
Separate campaigns for new-patient enrollment, annual visit and wellness exam bookings, and concierge or DPC membership acquisition, each with distinct budgets and schedules matched to open enrollment and New Year timing.
Keywords & negatives
Keyword sets built around 'doctor accepting new patients,' 'annual physical near me,' and 'concierge primary care,' with negative keywords filtering out urgent care, ER, and specialist searches outside your scope.
Example keywords it builds
doctor accepting new patients near me [city]
annual physical exam [city]
primary care doctor near me [city]
concierge doctor [city]
direct primary care [city]
family medicine doctor accepting patients [city]
Example audiences & targeting
Frequently asked questions
Which platforms work best for a primary care clinic?
Google Search leads because patients search directly for availability, like 'doctor accepting new patients near me,' when they need a provider. Meta is coming soon and will support retargeting site visitors and building awareness for annual wellness visit campaigns.
How does Tofu Ads Agent handle compliance for primary care ads?
Campaigns use location, demographic, and search-intent targeting only, never protected health information, and ad copy follows Google's healthcare ad policies, focusing on availability and services rather than specific medical claims.
Can it separate insurance-based patients from concierge or DPC patients?
Yes. Tofu Ads Agent builds distinct campaigns and creative for insurance-accepting practices versus concierge or direct primary care models, since these attract very different patients with different price sensitivity.
Does it help during open enrollment season?
Yes. Campaigns can be weighted toward open enrollment periods in the fall and New Year health resolution searches in January, when primary care search volume typically peaks.
How does it help with patient retention, not just new patient acquisition?
By building always-on campaigns around annual physical and wellness visit searches, which keeps your clinic visible to existing patients and the broader community searching for recurring care, not just first-time sign-ups.
Grow your patient panel without an agency
Tofu Ads Agent builds and launches your primary care clinic's Google Search campaigns, from new-patient enrollment to annual visit reminders. Early access is rolling out now.
Get early access